Finally after doing lots of research and gathering the information you have write more blog posts. But why that’s not ranking high on Google? Is Something missing? or wrong up there! Keep Reading this article and know what’s the missing element.
You might have wondered sometimes that why other sites with less content are ranking higher than your link on Google?
You may be ranking for a phrase for a long time, but suddenly you see that some other website is ranking on the first position, it’s all because of a term known as “Domain Authority”.
You should know that Moz has developed an algorithm called as “Domain Authority” (generally known as DA) which is very much similar to Google’s page rank and seo friendly blog Google has officially shut down their Page Rank algorithm in December 2013. After this, Moz’s domain authority algorithm became a key factor for ranking websites on search engines.
Authority is the measurement of a web property in qualitative terms that affects the entire rankings and visibility in search engines. Due to this authority is an important focus for most of the experts in SEO. Some of the popular SEO practices such as link building and generating informative content are done to increase authority.
However, just by focusing on authority you cannot expect a good search visibility of your web property. As a matter of fact, there are different types of website’s authority and there is no quantitative measure for an authority. Interestingly, many attempts have been made to quantify what authority is and how search engines are able to calculate the same.
Basically, Domain Authority and Alexa Ranking are the two key terms which are used by advertisers and other similar guest bloggers. Where domain authority has become the ultimate ranking factor for websites, Alexa lost its place. There are few other terms like Trust Flow and Citation Flow which also plays a significant role in attracting advertisers towards your blog.
If your blog will have high domain authority then Google’s search engine bots will make your blog rank higher in search engine results. High Domain authority also implies your blog quality and trust flow among readers.
That’s the reason why every blogger nowadays starts focusing on improving their domain authority.
There are 40 different factors which are used by Moz for calculating domain authority. These factors are updated once in a month.
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